Ricko Slicko's Advertising Agency claims they can make the dorkiest human in the world the most popular. And, of course, no one qualifies like our boy blunder. Soon he stars in his own "A Day in the Life" TV series. Soon they've created an entire theme-park ride based on his misadventures. Soon cool people around the world are dyeing their hair blond, wearing glasses, and falling down just like Wally McDoogle. But it isn't until he tries to be a star athlete for his school basketball team that things really fall apart, and Wally finally learns that being popular isn't all it's cut out to be.